For 18 years we've been standing against "hustle" and the "busyness delusion", developing the art of turning expertise into time-expanding financial security.
Who we help
We help coaches, consultants and service experts who use their know-how to help solve people's problems.
We help them build a long-term compounding business to provide security and time for themselves and their family.
What we do
We help these experts take control of their long-term financial security - a business that's simple to run, and builds income and (more importantly) profits month after month while reducing time-commitments.
We do this through our two training programs:
Unlocked and The Journey.
Our programs aim to maximise reputation, profits, client results and personal freedom. We do this through a simpler, superior approach you won't find elsewhere.
Investors think differently from freelancers and self-employed. They master the art of growing money AND time. We help you use investor thinking to build a financially secure business for the long-term. We follow a philosophy built on seven core principles:
1. Purpose - be you, be valuable, live free
2. Mastery - build reputation on client results
3. Consistency - let compounding do the work
4. Focus - learn the art of saying no
5. Experiment - save time, learn fast
6. Commitment - stay in the game, stop stopping
7. Possibility - if others can, so can you
Part 1: a job, not a business
After several years as a Chartered Accountant in professional practice, and almost a decade in international corporate world I (Chris) started my first independent business as a freelance Finance Director. Within a few months I'd built a portfolio of fascinating client businesses, and a lucrative consultancy practice. Friends and family would comment that I'd built a successful business. Turns out I'd actually created a job, as I then discovered ...
Part 2: what matters above everything else
Our family life was turned upside down when my wife was diagnosed with an incurable brain tumour. Here was a wake-up call - the purpose of work is to live. As her condition worsened I became full-time carer. Now it was clear I'd built a job, not a business - as I stopped working, I stopped earning.
Part 3: "time is money" myth
After my wife died I had to rebuild financially. This time had to be different. With two kids I couldn't be out at clients day after day. Charging for my time was no longer viable. I had to find a different way. I started to be paid for results and impact. This changed everything. Being paid for time is the employee/freelancer approach. It's a job. It turns out it's possible to earn way more, in way less time, when you help solve problems that matter. This is the first step to "investor" thinking. "Time is money" is back-to-front. I learned not to SELL time for money, but invest money to BUY back time.
Part 4: commitment to think differently
"Selling time" is a deeply ingrained practice. When everyone else is doing it, the instinct is to do the same. As I worked with more and more clients it became crystal clear - those who can think differently can change ... and those who "follow and fit in" will likely stay where they are. Charging for results is better for everyone (you AND clients) - but when others tell you "it can't be done", it takes courage and commitment to break the pattern.
Part 5: marathon, not a sprint
When a hamster sprints, his wheel spins rapidly. But there's no momentum - when he stops, so does the wheel. Exactly what I'd experienced when selling my time years ago. Sprinting cannot get you to long-term growth and financial security. But it pays well today ... and most people prioritise today over the rest of their lives. So they stay in their hamster wheel. However, long-term security doesn't need sprint-effort ... just a smart, consistent, sustainable commitment to a future worth having. And that's what I help clients implement, through Unlocked and The Journey.
Meet the team