Tried pitching your services? Here’s a ‘no pitch’ option

You’ve decided to throw a party, with music and dancing and lots of entertainment. You send out the invitations and your guests can decide whether to attend or

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Have You Been Ignoring Your Margins? This Could Be Hurting Your Business

I’m going to talk about margins – but before you switch off in mathematical horror, stop. Margins may seem boring, but if you’re not paying attention to yours,

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What are you known for?

You’ve been invited to a conference, and the speaker is Richard Branson. What do you expect him to talk about? Here is a man known for his publicity

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People Need Your Solution – Why Aren’t They Buying?

There’s nothing more frustrating than knowing you have a great product, and yet no one is buying. In your mind, it’s obvious. You recognised that your target customer

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Treadmill vs Freedom

Have you ever felt stuck while in perpetual motion? You can feel yourself moving, living, going about your daily routine. You show up to your nine-to-five job, you

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Stop Looking for Business Hacks – Begin Your Mastery Journey Instead

If you’re here for business hacks, I need you to stop right there. Take a deep breath. Connect with your inner self for a moment. Seeking out business

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Benefits of Small Audiences

It’s time for a reality check. You’re probably never going to build a massive audience for your brand (whether it’s of the business or personal variety). There are

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The Secret of Sales Success? ….Timing

We’ve all been ‘sold to’. It’s horrible. And it makes everyone feel icky. The reason is simple: if you’re being sold to, you probably don’t want to buy

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Why River Fishing Is No Way to Build an Audience for Your Business

I bet you’ve never heard the term ‘river fishing’ when it comes to audience building. But it really is an important lesson. After all, if you don’t have

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Why It’s Better to Be Known for Something Than Well Known

There are very few people on this planet who don’t know who Kim Kardashian is. You do, don’t you? But do you know why you know her? What

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