How To Stand Out (And Why It Matters)

Imagine walking through a market. On either side there are fruit and veg stalls, and outside each one someone is shouting, “Strawberries. Buy your strawberries here!” Which one

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Pricing Lessons from a £4500 Bottle of Wine

Did you hear about the Hawksmoor wine mix-up? One of the waiters at the restaurant’s Manchester branch served customers a £4,500 bottle of wine … by MISTAKE! Apparently

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The Best Business Strategy: Play the Long Game

There’s no such thing as an overnight success. There; I said it. Sure, you’ll hear about overnight successes all the time. The app which gained three million downloads

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I’m Scared to Raise my Prices – How do I do it?

Remember the last time a supplier sent you a price hike letter? You probably shrugged and accepted it without much thought, didn’t you? If you’re a business owner, you’ll

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Do You Really Have to be Better Than Your Competitors?

I heard something recently, that REALLY struck me. It was a really simple idea, but actually really important; You don’t HAVE to be better than your competition in order to have a

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How to Use Supply and Demand to Your Advantage in Your Pricing Strategy.

Do you use the supply and demand principle in your business’ pricing strategy? You may think not, but I’ll bet you have at some point, even if subconsciously….

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The Secret to Success in Business: Stop Being so Busy

Hands up if you’ve ever replied to someone querying your success in business with “how’s work is going” by saying something along the lines of “Good thanks …

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Why You CAN Justify Charging Higher Rates

Have you ever bought something … anything … when there was a cheaper alternative available? Of course you have – we all have. And why? Probably all kinds

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The Busyness Delusion

Are you experiencing the Busyness Delusion? … The common response to chasing success and wanting to earn more money is to make ourselves busier. However, in doing so,

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What Are The 3Fs?

When you are self-employed (or run your own business) you’re already quite special. Let’s face it, not everyone has the courage and conviction to ‘back themselves’. So when

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