Financial freedom is something most of us want. But it can only come with long-term thinking, because that leads to strategic decisions that will earn…
Don’t think about how you can work the same under different and tricky circumstances. Change the way your business operates, from root to branch –…
It’s time to increase your confidence and resilience in lockdown, because we’re all capable of it, and you can still discover financial security, no matter…
Financial freedom is needed to enable you to have the life of your dreams. To create financial freedom through your business you need two key…
It’s not worth spending EQUAL amounts of time on the things that aren’t as popular, aren’t as lucrative, aren’t as successful. All that will achieve…
You never would have started a business in something you know nothing at all about, or that you are absolutely no good at. Which means…
It’s about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.
For existing customers, you simply need to explain, confidently, and without any fluff. Make it clear that it’s just a ‘change’, rather than an ‘increase’…
You’re being smart with pricing when you match your solution to a problem that’s big enough to demand a price in exchange for the solution.
Running marketing campaigns on speculation alone is a sure-fire way to deplete your bank balance, fast.