We are price conscious – there’s no denying that – but price simply isn’t the reason we’ll decide not to purchase something.
What do you need to earn in order to have financial security? Everyone has a different number, depending on their lifestyle, their needs, their ambitions.
A competitive advantage just needs to be a case of offering a solution that your competitors don’t … because no matter how good or well…
It would be impossible to plan a route to a destination without knowing what that destination is. It is also impossible to achieve what you…
Know what you want, know what you need in order to achieve it, and suddenly you know what you need to be focusing your time…
You can be better, but you don’t need to be better. The more useful perspective is to be different. You’re not competing on the same…
Transactional revenue needs a constant flow of new clients. Which means constant marketing, pitching, advertising. Recurring revenue is fundamentally different. Sell once, get paid month…
The most powerful selling messages focus on the client. It’s all about what the client is buying, and what they will gain from doing so…
Yes, you’re having to wait for your gratification … the benefits of those actions come at the end of those weeks, months, etc. But those…
Trying to apply cost-plus pricing as a service business means trying to calculate the cost of your time and trying to define your worth in…