You never would have started a business in something you know nothing at all about, or that you are absolutely no good at. Which means…
It’s about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.
For existing customers, you simply need to explain, confidently, and without any fluff. Make it clear that it’s just a ‘change’, rather than an ‘increase’…
You’re being smart with pricing when you match your solution to a problem that’s big enough to demand a price in exchange for the solution.
Running marketing campaigns on speculation alone is a sure-fire way to deplete your bank balance, fast.
A customer’s decision to buy from you will depend on how much their issue, problem, or desire is affecting their life. You can’t trick them…
When you offer something your client wants, your job is no longer about selling; it’s to help them gain something for which they’ve already identified…
We are price conscious – there’s no denying that – but price simply isn’t the reason we’ll decide not to purchase something.
What do you need to earn in order to have financial security? Everyone has a different number, depending on their lifestyle, their needs, their ambitions.
A competitive advantage just needs to be a case of offering a solution that your competitors don’t … because no matter how good or well…