Perceived scarcity for in-demand products, events, or services is perhaps the greatest example of FOMO in action when it comes to sales tactics.
When dealing with imposter syndrome, it’s vitally important to keep in mind that others don’t find your work easy. You’ve practised it and do it…
This surprises some people, but most of us already undertake some form of expert positioning. By saying, “I don’t know everything, but I do know…
If the outcome is the same (or better), why charge less? It makes NO sense. And if you’re feeling uncomfortable about this, bear in mind…
Financial freedom is needed to enable you to have the life of your dreams. To create financial freedom through your business you need two key…
It’s about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.
For existing customers, you simply need to explain, confidently, and without any fluff. Make it clear that it’s just a ‘change’, rather than an ‘increase’…
You’re being smart with pricing when you match your solution to a problem that’s big enough to demand a price in exchange for the solution.
A customer’s decision to buy from you will depend on how much their issue, problem, or desire is affecting their life. You can’t trick them…
What do you need to earn in order to have financial security? Everyone has a different number, depending on their lifestyle, their needs, their ambitions.