It’s about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.
For existing customers, you simply need to explain, confidently, and without any fluff. Make it clear that it’s just a ‘change’, rather than an ‘increase’…
You’re being smart with pricing when you match your solution to a problem that’s big enough to demand a price in exchange for the solution.
A customer’s decision to buy from you will depend on how much their issue, problem, or desire is affecting their life. You can’t trick them…
What do you need to earn in order to have financial security? Everyone has a different number, depending on their lifestyle, their needs, their ambitions.
It would be impossible to plan a route to a destination without knowing what that destination is. It is also impossible to achieve what you…
Know what you want, know what you need in order to achieve it, and suddenly you know what you need to be focusing your time…
The most powerful selling messages focus on the client. It’s all about what the client is buying, and what they will gain from doing so…
Trying to apply cost-plus pricing as a service business means trying to calculate the cost of your time and trying to define your worth in…
When you’re “the only available option”, for something the client intensely wants, you have the makings of a business to give you a lifestyle those…