Benefits of Small Audiences

It’s time for a reality check. You’re probably never going to build a massive audience for your brand (whether it’s of the business or personal variety). There are

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Why River Fishing Is No Way to Build an Audience for Your Business

I bet you’ve never heard the term ‘river fishing’ when it comes to audience building. But it really is an important lesson. After all, if you don’t have

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Why It’s Better to Be Known for Something Than Well Known

There are very few people on this planet who don’t know who Kim Kardashian is. You do, don’t you? But do you know why you know her? What

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How FOMO Is A Powerful Sales Motivator

I’ve often said that the best sales people don’t ‘push’ – they ‘pull’. They understand what zero-pressure selling is all about and how to use Fear Of Missing

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The Surprising Truth About Imposter Syndrome

You want financial freedom, but you have that nagging doubt that you’re completely winging it and you’re going to get found out soon. I get it. We’ve all

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Positioning Yourself as an Expert: Essential to Business?

We’re a funny lot, aren’t we? When someone claims to be an expert, our first thought is often, “how arrogant is this person?!”. Is that fair? What if

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How to Find More Time When You’re Self-Employed

When people make the leap from being employed to self-employed, they have two things in mind: gaining more time; and finding financial freedom. If you’ve made the switch yourself,

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Why You Need Financial Freedom & How To Have It

The purpose of business is not “just money” – it’s essential, but money is not the purpose of a business. A business can give you financial freedom, with

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Why The Value-Based Pricing Strategy is the Best Strategy for Your Service Business

Setting your pricing strategy is one of the most important things you’ll do as a small-business owner. Actually, it’s probably THE most important thing you’ll do. Because let’s

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I’m Scared to Raise my Prices – How do I do it?

Remember the last time a supplier sent you a price hike letter? You probably shrugged and accepted it without much thought, didn’t you? If you’re a business owner, you’ll

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