I’m going to talk about margins – but before you switch off in mathematical horror, stop. Margins may seem boring, but if you’re not paying attention to yours,
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- Category: 1st F – Financial Security
What are you known for?
You’ve been invited to a conference, and the speaker is Richard Branson. What do you expect him to talk about? Here is a man known for his publicity
Treadmill vs Freedom
Have you ever felt stuck while in perpetual motion? You can feel yourself moving, living, going about your daily routine. You show up to your nine-to-five job, you
Benefits of Small Audiences
It’s time for a reality check. You’re probably never going to build a massive audience for your brand (whether it’s of the business or personal variety). There are
Why River Fishing Is No Way to Build an Audience for Your Business
I bet you’ve never heard the term ‘river fishing’ when it comes to audience building. But it really is an important lesson. After all, if you don’t have
Why It’s Better to Be Known for Something Than Well Known
There are very few people on this planet who don’t know who Kim Kardashian is. You do, don’t you? But do you know why you know her? What
How FOMO Is A Powerful Sales Motivator
I’ve often said that the best sales people don’t ‘push’ – they ‘pull’. They understand what zero-pressure selling is all about and how to use Fear Of Missing
The Surprising Truth About Imposter Syndrome
You want financial freedom, but you have that nagging doubt that you’re completely winging it and you’re going to get found out soon. I get it. We’ve all
Positioning Yourself as an Expert: Essential to Business?
We’re a funny lot, aren’t we? When someone claims to be an expert, our first thought is often, “how arrogant is this person?!”. Is that fair? What if
How to Find More Time When You’re Self-Employed
When people make the leap from being employed to self-employed, they have two things in mind: gaining more time; and finding financial freedom. If you’ve made the switch yourself,