Financial freedom is needed to enable you to have the life of your dreams. To create financial freedom through your business you need two key…
It’s not worth spending EQUAL amounts of time on the things that aren’t as popular, aren’t as lucrative, aren’t as successful. All that will achieve…
Running marketing campaigns on speculation alone is a sure-fire way to deplete your bank balance, fast.
A customer’s decision to buy from you will depend on how much their issue, problem, or desire is affecting their life. You can’t trick them…
When you offer something your client wants, your job is no longer about selling; it’s to help them gain something for which they’ve already identified…
A competitive advantage just needs to be a case of offering a solution that your competitors don’t … because no matter how good or well…
It would be impossible to plan a route to a destination without knowing what that destination is. It is also impossible to achieve what you…
Know what you want, know what you need in order to achieve it, and suddenly you know what you need to be focusing your time…
You can be better, but you don’t need to be better. The more useful perspective is to be different. You’re not competing on the same…
The most powerful selling messages focus on the client. It’s all about what the client is buying, and what they will gain from doing so…