Why It’s Better to Be Known for Something Than Well Known

There are very few people on this planet who don’t know who Kim Kardashian is. You do, don’t you? But do you know why you know her? What

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Compound Thinking: The Most Powerful Growth Tool You Have

How many times do you think you’d need to double a £1 coin to reach £1,000,000?The answer is 20. In fact, if you did that, you’d end up

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Is This Your own Business Strategy? Or Someone Else’s?

Imposter syndrome is something we all deal with – even those who appear on the surface to be the most confident, assured, and successful. It’s something most business

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How to Escape the Feast & Famine Income Rollercoaster

The idea of financial freedom often feels so out of reach, doesn’t it? This is particularly the case if you work for yourself or run a small business. You work hard

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Is Working Hard REALLY a Virtue?

A couple of years ago something astonishing happened to me. Someone I’d never spoken with saw one of my LinkedIn posts, went to my website, found some extra

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Attracting Attention from Your Ideal Client is Not Enough…

Building an audience isn’t easy. Sure, there are smart, simple, strategic methods for doing so, but where do you start? More importantly, what do you DO with that attention

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How Hard Are You Making it for People to Buy from You?

There’s a natural way to attract profitable clients. But if you’re reading this article, you probably haven’t discovered it yet. That’s because there’s a seed of doubt in

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I Was Forced to Change my Business – and Never Looked Back

12 years ago I changed my business – in reality I had no choice. I’d just become a single dad, and now there was no “mum” to BE

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How to Sell What People Want to Buy

Getting people to buy your product can be damned hard work, can’t it? You’ve worked on what you believe to be the most effective value pricing strategy, fine-tuned

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The Best Business Strategy: Play the Long Game

There’s no such thing as an overnight success. There; I said it. Sure, you’ll hear about overnight successes all the time. The app which gained three million downloads

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