People Need Your Solution – Why Aren’t They Buying?

There’s nothing more frustrating than knowing you have a great product, and yet no one is buying. In your mind, it’s obvious. You recognised that your target customer

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‘Take-away’ Selling (Using FOMO to your Advantage)

Today, we’re going to break down the psychology behind take-away selling so you can connect with the right clients and make sales. But first… a couple of examples.

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The Secret of Sales Success? ….Timing

We’ve all been ‘sold to’. It’s horrible. And it makes everyone feel icky. The reason is simple: if you’re being sold to, you probably don’t want to buy

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How FOMO Is A Powerful Sales Motivator

I’ve often said that the best sales people don’t ‘push’ – they ‘pull’. They understand what zero-pressure selling is all about and how to use Fear Of Missing

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Positioning Yourself as an Expert: Essential to Business?

We’re a funny lot, aren’t we? When someone claims to be an expert, our first thought is often, “how arrogant is this person?!”. Is that fair? What if

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How Hard Are You Making it for People to Buy from You?

There’s a natural way to attract profitable clients. But if you’re reading this article, you probably haven’t discovered it yet. That’s because there’s a seed of doubt in

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Why The Value-Based Pricing Strategy is the Best Strategy for Your Service Business

Setting your pricing strategy is one of the most important things you’ll do as a small-business owner. Actually, it’s probably THE most important thing you’ll do. Because let’s

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How do You Decide How to Price Your Products or Services?

I’ve said this plenty of times before, but I’ll say it again: pricing is deeply psychological. Take the number 9, for instance. As Neil Patel recounts, an experiment

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6 Monthly Recurring Revenue (MRR) Models | 1 Financial Freedom Calculator

Anyone who knows anything about me and my work will know that I am all about helping people find their way to financial security in their businesses …

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How to Use Supply and Demand to Your Advantage in Your Pricing Strategy.

Do you use the supply and demand principle in your business’ pricing strategy? You may think not, but I’ll bet you have at some point, even if subconsciously….

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