There’s nothing more frustrating than knowing you have a great product, and yet no one is buying. In your mind, it’s obvious. You recognised that your target customer
Today, we’re going to break down the psychology behind take-away selling so you can connect with the right clients and make sales. But first… a couple of examples.
We’ve all been ‘sold to’. It’s horrible. And it makes everyone feel icky. The reason is simple: if you’re being sold to, you probably don’t want to buy
I’ve often said that the best sales people don’t ‘push’ – they ‘pull’. They understand what zero-pressure selling is all about and how to use Fear Of Missing
We’re a funny lot, aren’t we? When someone claims to be an expert, our first thought is often, “how arrogant is this person?!”. Is that fair? What if
There’s a natural way to attract profitable clients. But if you’re reading this article, you probably haven’t discovered it yet. That’s because there’s a seed of doubt in
Setting your pricing strategy is one of the most important things you’ll do as a small-business owner. Actually, it’s probably THE most important thing you’ll do. Because let’s
I’ve said this plenty of times before, but I’ll say it again: pricing is deeply psychological. Take the number 9, for instance. As Neil Patel recounts, an experiment
Anyone who knows anything about me and my work will know that I am all about helping people find their way to financial security in their businesses …
Do you use the supply and demand principle in your business’ pricing strategy? You may think not, but I’ll bet you have at some point, even if subconsciously….