Have you ever considered that the way you think about your own services could be impacting the very services you offer? Do you ever stop to think about
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Why Offering Something Different Might Be Worth the Risk
Some people love to stand out in the world … and they’re easy to spot, usually due to the very fact that they love to stand out. They’re
How to Find High Value Clients
“How do I find high-value clients Chris?” This is a question I’ve been asked many a time … and I expect, will continue to be asked. Because finding
Why Getting More Clients May Not Be The Answer
As a business mentor, “how to get more clients” is – perhaps unsurprisingly – a common topic with my own clients. However, what many of my clients don’t
Cracking the Pricing Strategy Challenge: How to Price for your Service-Based Business
If you’re self-employed, whether newly launched or a few years in, I’m going to wager a bet and say one of the most critical decisions you can make
You Don’t Need to be Better, Just Have the Right Offer
I went out for dinner with the family the other night, and my daughter – in a particularly indecisive moment – couldn’t decide between a number of different
You Might Not Need to Change WHAT You Do, But WHO You Do it For
I bought a printer a few years ago. Just a cheap, nothing fancy, print-the-odd-boarding-pass-at-home printer. It cost me about £30. I specifically chose a cheap one, as I
How To Get Your Clients to Understand Your Value
Imagine if you went to a restaurant, and rather than receive a menu listing the different dishes on offer, you were told all about the chef … “Our
The Difference in Charging for Value over Charging for Time
Jack and Jill compare businessesThis is the story of Jack and Jill.Not that story. There are no hills, or pails of water, in this one.This is about Jack
Why it’s Better to Focus on Value over Day Rates
I was chatting with one of my son’s friends the other day. He was telling me about how he is currently working three jobs, as he is desperately