I heard something recently, that REALLY struck me. It was a really simple idea, but actually really important; You don’t HAVE to be better than your competition in order to have a
- Home
- |
- Category: Positioning
Why Charging Hourly Rates Makes Your Clients Focus on Time NOT Quality
I’m not usually one for using cookbooks, I tend to just improvise when in the kitchen. The other day, though, I decided to cook something from a popular
You Don’t Need to be Better, Just Have the Right Offer
I went out for dinner with the family the other night, and my daughter – in a particularly indecisive moment – couldn’t decide between a number of different
How To Get Your Clients to Understand Your Value
Imagine if you went to a restaurant, and rather than receive a menu listing the different dishes on offer, you were told all about the chef … “Our