Benefits of Small Audiences

It’s time for a reality check. You’re probably never going to build a massive audience for your brand (whether it’s of the business or personal variety). There are

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Why River Fishing Is No Way to Build an Audience for Your Business

I bet you’ve never heard the term ‘river fishing’ when it comes to audience building. But it really is an important lesson. After all, if you don’t have

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You Need to Get Serious About Your Brand Positioning Strategy

Picture the scene: you’re the special guest speaker at an event and you’re waiting in the wings. On stage is the announcer. They’re introducing YOU. What are they

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Positioning Yourself as an Expert: Essential to Business?

We’re a funny lot, aren’t we? When someone claims to be an expert, our first thought is often, “how arrogant is this person?!”. Is that fair? What if

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Pricing Lessons from a £4500 Bottle of Wine

Did you hear about the Hawksmoor wine mix-up? One of the waiters at the restaurant’s Manchester branch served customers a £4,500 bottle of wine … by MISTAKE! Apparently

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How Hard Are You Making it for People to Buy from You?

There’s a natural way to attract profitable clients. But if you’re reading this article, you probably haven’t discovered it yet. That’s because there’s a seed of doubt in

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How to Sell What People Want to Buy

Getting people to buy your product can be damned hard work, can’t it? You’ve worked on what you believe to be the most effective value pricing strategy, fine-tuned

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Why “Fake It Till You Make It” Destroys Confidence in Business

A common piece of advice in business – particularly when it comes to having confidence in business – is to “fake it till you make it”. But is

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Why The Value-Based Pricing Strategy is the Best Strategy for Your Service Business

Setting your pricing strategy is one of the most important things you’ll do as a small-business owner. Actually, it’s probably THE most important thing you’ll do. Because let’s

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I Know People Need What I Do – But How Can I Tell Them?

I’m a coach. And I can help anyone with overwhelm. What does ‘overwhelm’ mean to you? Nothing? Something? If it’s the latter, you’d probably be up for having

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