Do You Really Have to be Better Than Your Competitors?

I heard something recently, that REALLY struck me. It was a really simple idea, but actually really important; You don’t HAVE to be better than your competition in order to have a

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Why Charging Hourly Rates Makes Your Clients Focus on Time NOT Quality

I’m not usually one for using cookbooks, I tend to just improvise when in the kitchen. The other day, though, I decided to cook something from a popular

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You Don’t Need to be Better, Just Have the Right Offer

I went out for dinner with the family the other night, and my daughter – in a particularly indecisive moment – couldn’t decide between a number of different

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How To Get Your Clients to Understand Your Value

Imagine if you went to a restaurant, and rather than receive a menu listing the different dishes on offer, you were told all about the chef … “Our

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