Tried pitching your services? Here’s a ‘no pitch’ option

You’ve decided to throw a party, with music and dancing and lots of entertainment. You send out the invitations and your guests can decide whether to attend or

Read More

What are you known for?

You’ve been invited to a conference, and the speaker is Richard Branson. What do you expect him to talk about? Here is a man known for his publicity

Read More

How To Stand Out (And Why It Matters)

Imagine walking through a market. On either side there are fruit and veg stalls, and outside each one someone is shouting, “Strawberries. Buy your strawberries here!” Which one

Read More

People Need Your Solution – Why Aren’t They Buying?

There’s nothing more frustrating than knowing you have a great product, and yet no one is buying. In your mind, it’s obvious. You recognised that your target customer

Read More

Benefits of Small Audiences

It’s time for a reality check. You’re probably never going to build a massive audience for your brand (whether it’s of the business or personal variety). There are

Read More

Why River Fishing Is No Way to Build an Audience for Your Business

I bet you’ve never heard the term ‘river fishing’ when it comes to audience building. But it really is an important lesson. After all, if you don’t have

Read More

You Need to Get Serious About Your Brand Positioning Strategy

Picture the scene: you’re the special guest speaker at an event and you’re waiting in the wings. On stage is the announcer. They’re introducing YOU. What are they

Read More

Positioning Yourself as an Expert: Essential to Business?

We’re a funny lot, aren’t we? When someone claims to be an expert, our first thought is often, “how arrogant is this person?!”. Is that fair? What if

Read More

Pricing Lessons from a £4500 Bottle of Wine

Did you hear about the Hawksmoor wine mix-up? One of the waiters at the restaurant’s Manchester branch served customers a £4,500 bottle of wine … by MISTAKE! Apparently

Read More

How Hard Are You Making it for People to Buy from You?

There’s a natural way to attract profitable clients. But if you’re reading this article, you probably haven’t discovered it yet. That’s because there’s a seed of doubt in

Read More