You’ve been invited to a conference, and the speaker is Richard Branson. What do you expect him to talk about? Here is a man known for his publicity
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How To Stand Out (And Why It Matters)
Imagine walking through a market. On either side there are fruit and veg stalls, and outside each one someone is shouting, “Strawberries. Buy your strawberries here!” Which one
People Need Your Solution – Why Aren’t They Buying?
There’s nothing more frustrating than knowing you have a great product, and yet no one is buying. In your mind, it’s obvious. You recognised that your target customer
Benefits of Small Audiences
It’s time for a reality check. You’re probably never going to build a massive audience for your brand (whether it’s of the business or personal variety). There are
Why River Fishing Is No Way to Build an Audience for Your Business
I bet you’ve never heard the term ‘river fishing’ when it comes to audience building. But it really is an important lesson. After all, if you don’t have
You Need to Get Serious About Your Brand Positioning Strategy
Picture the scene: you’re the special guest speaker at an event and you’re waiting in the wings. On stage is the announcer. They’re introducing YOU. What are they
Positioning Yourself as an Expert: Essential to Business?
We’re a funny lot, aren’t we? When someone claims to be an expert, our first thought is often, “how arrogant is this person?!”. Is that fair? What if
Pricing Lessons from a £4500 Bottle of Wine
Did you hear about the Hawksmoor wine mix-up? One of the waiters at the restaurant’s Manchester branch served customers a £4,500 bottle of wine … by MISTAKE! Apparently
How Hard Are You Making it for People to Buy from You?
There’s a natural way to attract profitable clients. But if you’re reading this article, you probably haven’t discovered it yet. That’s because there’s a seed of doubt in
How to Sell What People Want to Buy
Getting people to buy your product can be damned hard work, can’t it? You’ve worked on what you believe to be the most effective value pricing strategy, fine-tuned