So maybe we need to revert to our more childlike attitude … perhaps we need to go and touch that hot plate, every now and…
They’re paying me for the all the times before … all those times I spent practising and perfecting it, so that I COULD produce the…
Everyone has their own perception of value and will be prepared to pay what THEY perceive as a reasonable price in exchange for the value…
Pricing in business in one of the hardest things. There is often a tendency to UNDERSELL ourselves, as you feel you can’t justify a higher…
Once your clients understand the value – once they understand exactly what they will be receiving, or eating. Maybe then, they’ll be happy to pay…
Jack and Jill compare businessesThis is the story of Jack and Jill.Not that story. There are no hills, or pails of water, in this one.This…
Three jobs sounds like it will mean three times more money, but it also means being spread three times more thin … so the jobs…