A value pricing strategy is exactly what you need. To create yours and develop a product or service which people want to buy, you need…
Financial freedom is needed to enable you to have the life of your dreams. To create financial freedom through your business you need two key…
It’s about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.
For existing customers, you simply need to explain, confidently, and without any fluff. Make it clear that it’s just a ‘change’, rather than an ‘increase’…
You’re being smart with pricing when you match your solution to a problem that’s big enough to demand a price in exchange for the solution.
We are price conscious – there’s no denying that – but price simply isn’t the reason we’ll decide not to purchase something.
What do you need to earn in order to have financial security? Everyone has a different number, depending on their lifestyle, their needs, their ambitions.
A competitive advantage just needs to be a case of offering a solution that your competitors don’t … because no matter how good or well…
Transactional revenue needs a constant flow of new clients. Which means constant marketing, pitching, advertising. Recurring revenue is fundamentally different. Sell once, get paid month…
Trying to apply cost-plus pricing as a service business means trying to calculate the cost of your time and trying to define your worth in…