It’s about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.
Offer something unique, offer something “extra”, offer something that adds even more VALUE, and you’ll immediately be standing out against the other service providers your…
Hands up if you’ve ever replied to someone querying how “work is going” with something along the lines of “Good thanks … busy!” Thought so.…
The main reason pricing strategy is usually a problem … when they first come to me … is because they are stuck in that age-old…
So maybe we need to revert to our more childlike attitude … perhaps we need to go and touch that hot plate, every now and…
They’re paying me for the all the times before … all those times I spent practising and perfecting it, so that I COULD produce the…
Everyone has their own perception of value and will be prepared to pay what THEY perceive as a reasonable price in exchange for the value…
Pricing in business in one of the hardest things. There is often a tendency to UNDERSELL ourselves, as you feel you can’t justify a higher…
Once your clients understand the value – once they understand exactly what they will be receiving, or eating. Maybe then, they’ll be happy to pay…
Jack and Jill compare businessesThis is the story of Jack and Jill.Not that story. There are no hills, or pails of water, in this one.This…