Have you ever considered that the way you think about your own services could be impacting the very services you offer? Do you ever stop to think about
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Cracking the Pricing Strategy Challenge: How to Price for your Service-Based Business
If you’re self-employed, whether newly launched or a few years in, I’m going to wager a bet and say one of the most critical decisions you can make
Why Charging Hourly Rates Makes Your Clients Focus on Time NOT Quality
I’m not usually one for using cookbooks, I tend to just improvise when in the kitchen. The other day, though, I decided to cook something from a popular
Why We Shouldn’t Undervalue Our Services Based on Opinion
It’s funny, the different values that people associate to different things … I met someone recently who had chipped their front tooth. It wasn’t causing them any pain,
Why You CAN Justify Charging Higher Rates
Have you ever bought something … anything … when there was a cheaper alternative available? Of course you have – we all have. And why? Probably all kinds
You Might Not Need to Change WHAT You Do, But WHO You Do it For
I bought a printer a few years ago. Just a cheap, nothing fancy, print-the-odd-boarding-pass-at-home printer. It cost me about £30. I specifically chose a cheap one, as I
How To Get Your Clients to Understand Your Value
Imagine if you went to a restaurant, and rather than receive a menu listing the different dishes on offer, you were told all about the chef … “Our
The Difference in Charging for Value over Charging for Time
Jack and Jill compare businessesThis is the story of Jack and Jill.Not that story. There are no hills, or pails of water, in this one.This is about Jack
Why it’s Better to Focus on Value over Day Rates
I was chatting with one of my son’s friends the other day. He was telling me about how he is currently working three jobs, as he is desperately