It’s impossible to invent more time. When it comes to this most precious of resources, we’re only granted a certain amount of it during which to get things
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Pricing Lessons from a £4500 Bottle of Wine
Did you hear about the Hawksmoor wine mix-up? One of the waiters at the restaurant’s Manchester branch served customers a £4,500 bottle of wine … by MISTAKE! Apparently
How to Find More Time When You’re Self-Employed
When people make the leap from being employed to self-employed, they have two things in mind: gaining more time; and finding financial freedom. If you’ve made the switch yourself,
How to Sell What People Want to Buy
Getting people to buy your product can be damned hard work, can’t it? You’ve worked on what you believe to be the most effective value pricing strategy, fine-tuned
Why You Need Financial Freedom & How To Have It
The purpose of business is not “just money” – it’s essential, but money is not the purpose of a business. A business can give you financial freedom, with
Why The Value-Based Pricing Strategy is the Best Strategy for Your Service Business
Setting your pricing strategy is one of the most important things you’ll do as a small-business owner. Actually, it’s probably THE most important thing you’ll do. Because let’s
I’m Scared to Raise my Prices – How do I do it?
Remember the last time a supplier sent you a price hike letter? You probably shrugged and accepted it without much thought, didn’t you? If you’re a business owner, you’ll
How do You Decide How to Price Your Products or Services?
I’ve said this plenty of times before, but I’ll say it again: pricing is deeply psychological. Take the number 9, for instance. As Neil Patel recounts, an experiment
What’s a Good Monthly Advertising Budget for an SME?
Picture this: I give you a machine which spits out £1.10 every time you put £1 in. Then, I tell you that the same machine will offer the
Myth Busting: People Don’t Buy on Price (Despite What you Think!)
What makes something expensive? Is a £52,000 car expensive? To some people – absolutely. In fact, they’ll probably turn their noses up, crack a wry smile at what