Your business is a long-term venture, which is why investing every element of it is the only rational approach. If you’re too focused on EARNING,…
Did you hear about the Hawksmoor wine mix-up? One of the waiters at the restaurant’s Manchester branch served customers a £4,500 bottle of wine ……
If the outcome is the same (or better), why charge less? It makes NO sense. And if you’re feeling uncomfortable about this, bear in mind…
A value pricing strategy is exactly what you need. To create yours and develop a product or service which people want to buy, you need…
Financial freedom is needed to enable you to have the life of your dreams. To create financial freedom through your business you need two key…
It’s about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.
For existing customers, you simply need to explain, confidently, and without any fluff. Make it clear that it’s just a ‘change’, rather than an ‘increase’…
You’re being smart with pricing when you match your solution to a problem that’s big enough to demand a price in exchange for the solution.
Running marketing campaigns on speculation alone is a sure-fire way to deplete your bank balance, fast.
We are price conscious – there’s no denying that – but price simply isn’t the reason we’ll decide not to purchase something.