A competitive advantage just needs to be a case of offering a solution that your competitors don’t … because no matter how good or well…
Financial freedom is needed to enable you to have the life of your dreams. To create financial freedom through your business you need two key…
Transactional revenue needs a constant flow of new clients. Which means constant marketing, pitching, advertising. Recurring revenue is fundamentally different. Sell once, get paid month…
Trying to apply cost-plus pricing as a service business means trying to calculate the cost of your time and trying to define your worth in…
When you’re “the only available option”, for something the client intensely wants, you have the makings of a business to give you a lifestyle those…
Hourly rates are one of the most common ways of charging. Take the focus away from the clock, and charge for the project … for…
It’s about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.
Hands up if you’ve ever replied to someone querying how “work is going” with something along the lines of “Good thanks … busy!” Thought so.…
The main reason pricing strategy is usually a problem … when they first come to me … is because they are stuck in that age-old…
They’re paying me for the all the times before … all those times I spent practising and perfecting it, so that I COULD produce the…