It’s about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.
Because – especially once you’ve been running your business for a while, and selling your packaged solutions, successfully, for some time – you may well…
More often than not, if people haven’t come looking for YOU, it’s because they’re not READY yet. Maybe they’re not ready because they don’t yet…
Maybe it’s worth taking the risk. It’s time to stop sitting at the roundabout, wishing you had the courage to go round it, and instead…
Maybe we just need to ensure WE have all the facts, so that we can be sure we’ll be giving our clients the best possible…
It takes a certain amount of time to DO a certain job. And there will never be more than 24 hours in a day in…
When we’re self-employed, particularly when we’re starting out, we often focus on needing to be “better”. But maybe being “better” isn’t the thing we need…
Here are 5 common problems with business plans. But before we go any further, let’s get one thing straight: you do not need a Business…
She was so convinced by the “amazing value” this additional warranty represented, she couldn’t step back and see that for a £30 product, there was…
Once your clients understand the value – once they understand exactly what they will be receiving, or eating. Maybe then, they’ll be happy to pay…