The Busyness Delusion

Meet Simon and Victor 

You're likely one of them

Discover your priority to achieve to security

Meet Simon and Victor . . . 

You probably know them

They're at different stages in the businesses, yet have something in common.

They're both suffering from the Busyness Delusion

One of them has Type 1, the other has Type 2

Chances are these apply to you too.

Which one?

Type 1

Business isn't stable yet, 

not quite enough income

Most common response:

Work harder
Chase the money
Keep on going on


Usual outcome:

Owner exhausted
Work feels like it'll never end
Wish things were better

Type 2

Business growing, struggle to keep 

on top of everything

Most common response:

Come in early, leave late
​Try to be aware of everyone's work
Worried others will drop the ball


Usual outcome:

Not enough hours in the day
Work feels like it'll never end
Wish things were better

Type 1 - Simon

Simon started his IT support business three years ago. So far, he’s yet to reach financial security.

He’s nearly replaced the salary he had when he was last employed.

Nearly, but not quite.

Simon believes it’s possible to achieve financial security. He certainly hopes so, as his pride is at stake. 

His answer is to work hard. He puts in the hours.

“It’s a numbers game,” he tells his friends.

He thinks if he keeps getting out there enough, eventually he’ll find enough clients.

He’s used to the feast & famine cycle: not enough work, then too much work, then not enough work. 

He wishes he could break out of this cycle, yet when he’s got too much work he doesn’t have the time to do the marketing for future work.

He’s hanging in there, clinging to the idea that at some point his luck will turn.

Simon is experiencing Level 1 Busyness Delusion.

He’s too busy to realise there’s a much easier way to achieve financial security.

Type 2 - Victor

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Victor has been through Simon’s experience. He was busy for the first few years after setting up his own graphic design agency.

It took him four years to reach “salary replacement”.

Victor got there in the end, purely through hard work - he pushed through Type 1 Busyness Delusion.

It wasn’t smart, but his efforts and determination paid off in the end.

He now has his own version of financial security.

And now he’s pushing on to reach for the 2nd F – Freedom.

For some reason, though, he’s busier than he’s ever been!

His business is growing, he’s recruiting his team, he’s doing what seems right.

But he’s finding it increasingly difficult to keep on top of everything.

When he was on his own, he knew everything that was happening.

Now he fears people will make wrong decisions. He fears critical client projects will fall behind schedule, or his team will make stupid mistakes.

He needs to keep up with everything, but he feels it’s increasingly getting out of his grasp.

He’s run ragged.

He’s experiencing Type 2 Busyness Delusion.

Overcoming The Busyness Delusion

Type 1


Simon is doing what he believes is right:

working hard, pushing through, trying to bring in enough income

focused on doing whatever it takes to have financial security.

Type 2


Victor is doing what he believes is right:

trying to keep on top of everything so mistakes don’t happen

focused on building his team so he can have freedom.

Chances are, you are acting like Simon or Victor too.

Their situations are the reality for over 95% of businesses in UK, USA and Australia (and likely almost every other country too).

It is possible to “muscle through” and overcome each version of The Busyness Delusion simply by sheer hard work.

However, that approach doesn’t usually succeed.

The good news is there’s a more effective and much easier way to overcome it.

It’s starts with self-diagnosis: recognising your own Busyness Delusion.

When you’ve realised your “type”, the answer is clear.

Take the self-assessment to find out your own best route.

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It all starts with knowing where you are right now

Take the assessment to work out exactly where you are on the 3Fs spectrum, and where you're best to focus first

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