What are the 3Fs?

When you’re self-employed (or run your own business) you’re already quite special. Let’s face it, not everyone has the courage and conviction to ‘back themselves’.

So when someone finds out you ‘run your own show’, you know what they’ll say:

“That’s amazing! How’s it going?”

“It’s going great, thanks – we’re really busy!”

Isn’t that interesting?! Isn’t it curious how ‘busy’ has come to mean ‘successful’?

When was the last time you woke up in the morning and said, “my purpose for today is to be as busy as possible!”?

Was ‘to be busy’ the reason you started up the business in the first place?

Probably not! So it begs the question ...

the 3fs - freedom

Why DID you start out on this path?

What IS the purpose of your business?

It’s more than just “paying the bills and not having a boss” ... isn’t it?!

What I’ve found by working with business owners for over 15 years boils down to THREE reasons:

Financial security (obviously?!)
Freedom (otherwise you’d ‘get a job’)
Fulfilment (to give ‘meaning’ to your work)

I call them the 3Fs.

Financial Security - The 1st F

Money is like air - it’s no big deal unless you’re not getting enough!

Since money is essential, it becomes the cause of stress and uncertainty. “Chasing the money” can become a slight obsession. With financial security, you have a sense of financial “peace”. Without it, there’s uncertainty, self-doubt, and occasional sleepless nights.


As a consequence, it’s easy to slip into the Busyness Delusion - being busy, “working hard” to make enough money. Yet it doesn’t take hard work to have financial security! After all, those who work the longest hours often have little security. And vice versa.


The right method beats working hard every time.

Freedom - The 2nd F

Money is like air - it’s no big deal unless you’re not getting enough!

Since money is essential, it becomes the cause of stress and uncertainty. “Chasing the money” can become a slight obsession. With financial security, you have a sense of financial “peace”. Without it, there’s uncertainty, self-doubt, and occasional sleepless nights.


As a consequence, it’s easy to slip into the Busyness Delusion - being busy, “working hard” to make enough money. Yet it doesn’t take hard work to have financial security! After all, those who work the longest hours often have little security. And vice versa.


The right method beats working hard every time.

Fulfilment - The 3rd F

"I enjoy my work” is different from fulfilment. It’s certainly better than hating what you do! But it’s missing something much more valuable.

With fulfilment, business is more than just about “you”, it’s a bigger game. Without it, business is “an ok way to spend time working to pay the bills”.


The first 2Fs - enough money and free time - are important, but not enough. Having only 2Fs leaves an empty feeling - “Is this it? There must be more to life.” Indeed there is - being a contribution to a bigger cause than just “I’m all right, Jack”. What’s more, businesses with a bigger purpose also have better results.


A business with purpose beats a self-serving business every time.

What Will You Achieve?

Today’s world is so full of opportunity. Anyone with the courage to make their break for 'independence’ can achieve the 1st F: Financial security.

It may take some guidance, but it’s always possible.

Some of them will also achieve the 2nd F: Freedom. True freedom, no longer bound by traditional work rules.

And when that happens, they’ll have the resources and the resourcefulness to make an impact. It’s uplifting.

The reward is the 3rd F: Fulfilment.

For those who are ready to move from uncertainty of the 1st F to a deliberately designed 3Fs business, the method and mentorship are available.

Opportunity is now here.

The reward is the 3rd F: Fulfilment

The method to achieve

 your 3Fs ...